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About the Founder

Big Rocks A Marketing Cooperative was founded by Brett C McCarty who has over 15 years of marketing experience in diverse packaged goods, entertainment and service products.

A classically trained, results-driven, strategic thinker, Brett’s professional experiences include field and corporate responsibilities in agency, client and retail environments, as well as international.

She is an intuitive marketer with expertise in innovative promotion marketing.  Brett is well-versed in all consumer & trade promotional techniques in all media:  strategic alliances; sponsorships; events; publicity; tours; sweepstakes; rebates; couponing; contests; direct mail; telemarketing; sales incentives.  Print (magazines, FSIs, newspaper); Outdoor (billboards, transit, wild postings); Video (broadcast, cable); Radio; Web.  

Brett has served as guest lecturer in the Advertising and Communications departments at Fordham Graduate School of Business. She has worked on Reggie, CTAM, and Benny award-winning programs and has credits on a compilation music CD promoting a series of original movies, a set of CD-ROMs promoting a financial services product, and also as designer of a children’s book.

    Words to Work By:  

Uncompromising integrity

Passion for excellence and innovation

Be true to the brand; look inside the brand for inspiration

Know your audiences; internal (management, sales force) and external (trade, consumer, press and shareholders)

Be pragmatic; apply the Logic Rule

Conduct due diligence

Sometimes the big idea is simply a well-thought out and thoroughly executed one

    Brett's Bio

    Brett's C.V.

 

 

 
Copyright © 2003-2008 Big Rocks A Marketing Cooperative
Last modified: 26 August 2008