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About Us

Big Rocks A Marketing Cooperative was founded by Brett C McCarty who has over 20 years of marketing experience in diverse entertainment, financial services, and packaage goods categories.

Appreciated for innovative “audience-centric” marketing based on a thorough understanding of consumer and trade, internal and external target segments, her clients value her as “everything a client could ask for in a marketing professional.”

Brett has been recognized by the marketing community, and has won prestigious awards such as: Reggie (promotion marketing), CTAM (cable marketing), Benny (direct marketing), and American In-House Design (Graphic Design USA).  She has been credited for her contributions on a compilation music CD (Rebel Highway), a series of financial services CD-ROMs, and as designer of a series of children’s books created for 6-12 year old readers (Planet of the Dogs® volumes 1-3).  She is also a frequent guest lecturer at the Fordham Graduate School of Business in New York and at the Bertolon School of Business Salem State University in Salem MA.

Brand Stewardship

Words to Work By

  • Uncompromising integrity

  • Passion for excellence and innovation

  • Be true to the brand; look inside the brand for inspiration

  • Know your audiences; internal (management, sales force) and external (trade, consumer, press and shareholders)

  • Be pragmatic; apply the Logic Rule

  • Conduct due diligence

  • Sometimes the big idea is simply a well-thought out and thoroughly executed one

Brand ethos must permeate every component of communications.  All content – visual, written, experiential – must be on-brand, consistent in terms of style, quality and tone of voice, and optimized for exceptional user experience for all channels.  Dynamic brand management is critical in an always-on global environment where customers and consumers shape the conversation.

Clients Include